Review your key pages against proven practices

Shop or lead generation

Not every site sells products. Page review first decides what kind of site yours is:

• Shop: visitors buy online. Varly picks this when orders come in, when the site runs on a shop platform such as Shopify or WooCommerce, or when the page has a cart or add-to-cart buttons.
• Lead generation: visitors get in touch, book a call, ask for a quote or sign up. Varly picks this when it sees no orders, no shop platform and no cart, or when your conversion goal is a form or thank-you page.

You can always set it yourself under This site is a on the Page review page. Checks that don't fit your kind of site show as "Doesn't apply to this site" and don't count in the score. After you change it, click Review again to apply the right checks.

What gets checked

A shop gets checks for the homepage and header, category pages, product pages and the footer. For example:

• Is free shipping or your main selling point visible without scrolling?
• On mobile, does an add-to-cart button stay in view after the main one scrolls away?
• Can visitors reach filter and sort without scrolling on mobile?

A lead generation site gets checks for every key page. For example:

• Does the headline in the first screen say what you do and for whom?
• Is there a clear call to action, like "Book a call", in the first screen?
• Is there social proof near the call to action, such as client logos or testimonials?
• Is the contact or booking form short, and does the page say what happens next?

Some checks fit every site, such as clear labels on header icons and one color for the main buttons. The checks are grouped by what they are about: clarity, motivation, trust, friction and distraction.

Checked automatically, Reviewed by Oran or Measured

Every check says how it was judged:

• Checked automatically: Varly checks the page itself with fixed rules, for example whether a button stays in view while scrolling or how many fields a form has. No AI key needed.
• Reviewed by Oran: Oran, Varly's AI analyst, judges the page from screenshots of the first three screens. This needs an AI key with a model that can read images.
• Measured: what your visitors actually did on that page, from Varly's own data. For example "20% of 300 mobile visits scroll far enough to see your selling points". These checks need about 200 visits per page and device in the last 30 days.

A check that is only checked automatically or reviewed by Oran is not a measurement. When you turn it into an idea, it shows as a Signal. It only counts as Confirmed when your own data points to the same problem, for example a heatmap or a survey. That keeps your priorities honest.

Each reviewed page shows how many checks each method judged, for example "12 checked automatically · 2 measured · 5 reviewed by Oran".

The score

Each page shows how many checks passed, for example 18 of 24 checks passed. Checks that only partly pass don't count as passed. Checks that don't apply to the page, or that Varly could not judge, are left out. This is not a grade: a page with a lower score can still convert well. Use it to find the biggest gaps.

Screens and crops

The page shows the first screen on mobile and desktop, as visitors see it without scrolling. Numbered frames mark the checks that need work. Each of those checks also shows a small crop of the page, so you can see exactly what it is about. The crop goes along into the idea you create.

What it costs

The automatic checks and the checks on your own data are free. Oran's part uses your own AI key: about $0.15 to $0.20 per page on Claude Opus 5.5, so $0.50 to $1 for four to six pages, and about half that on Claude Sonnet 5.5. Varly shows the estimate before you start, and the actual cost appears under Organization settings → AI usage.

Oran needs a model that can read images. Without an AI key, or with a model that can't read images, Varly still runs the automatic checks and the checks on your data.

Cart and checkout

Varly never opens your cart or checkout pages, not for heatmaps and not for page review. Those pages stay untouched.

Review again

When a page changes, the review page says so. Click Review again to see where it stands now. Earlier reviews stay available.