Every CRO tool you need. In one script.
Heatmaps, recordings, surveys and A/B tests, for $99 per website per month.
Stop paying for three tools that don’t talk to each other. Varly shows you why visitors don’t buy, turns it into test ideas with AI, and runs the tests. Hosted in the EU.
All in one
Research, ideas and tests in one place.
Most shops use a heatmap tool, a survey tool and a testing tool, each with its own script, login and bill. Varly does all of it, and connects the dots between them.
Heatmaps
Clicks, scroll depth, attention, rage and dead clicks on every type of page, per device and segment.
Click impact
See which clicks go together with orders and revenue, so you know what matters, not just what gets clicked.
Session recordings
Watch real visits with text hidden in the browser, filtered on frustration, pages and orders.
On-site surveys
Exit, cart and product surveys in your own style, with AI that sums up what visitors say.
Ideas and prioritization
Varly turns research into test ideas and scores them with PXL, PIE, ICE or your own framework.
A/B and multivariate tests
Select what should change on your live page: edit it yourself or let AI build it. Measure orders, add-to-carts or clicks, for everyone or only mobile visitors.
And it works in Claude and ChatGPT: ask about your heatmaps, get test ideas and launch tests from the chat, always with your yes.
Price
The same stack for $99 per website per month.
One fixed price per website for everything, instead of a bill per tool that grows with your traffic.
| What you need | Typical tool | Per month |
|---|---|---|
| Heatmaps and recordings | Hotjar (Contentsquare) Growth | $279 |
| A/B testing | Convert Growth | $399 |
| On-site surveys | Zigpoll Standard | $39 |
| Typical stack | $717 | |
| Varly, everything included | $99 | |
Public list prices billed monthly, for one website with about 60,000 sessions a month, checked on 4 November 2026. Prices change, and annual billing is cheaper. Some tools have free plans with limits, such as Microsoft Clarity and the free Hotjar plan.
Speed
One script instead of four.
Every extra script your visitors download makes pages slower, and slower pages sell less. Varly replaces them with one small script.
Compressed (gzip) size of each tool's script as loaded on a live site, measured on 4 November 2026. Testing scripts grow with the number of running tests. Varly loads its survey and session recording code separately, only for visits that see a survey or are recorded.
Privacy
Hosted in the EU, built for GDPR.
Your visitors trust you with their data. Varly is built so you can keep that trust.
Data stored in the EU
Your visitors’ data stays in the European Union.
Follows your cookie banner
Varly only measures after consent in the cookie tool you already use. No extra banner.
Hidden before it leaves the browser
Text in recordings and clicks is masked on the visitor’s device. Checkout pages are skipped by default.
No IP addresses stored
Visitors are counted with a random ID. Fonts and scripts come from Varly, not from other companies.
How it works
From first visit to first winner.
- 1
Paste one snippet
One line in the head of your site, a few clicks in Shopify, or the plugin for WooCommerce. Varly follows the cookie banner you already have.
- 2
See what stops visitors
Heatmaps, recordings and surveys fill up on their own. Varly points out the problems worth fixing.
- 3
Test the fix
Pick an idea or select a part of your page, let AI build the new version, preview it and launch.
$99 per website per month
One price per website. Every feature.
- Heatmaps, click impact and session recordings
- On-site surveys with AI summaries
- A/B and multivariate tests: edit directly or with AI
- Ideas and your own prioritization framework
- Funnels, a weekly summary and Slack alerts
- Unlimited team members, with roles and client access
- Works in Claude and ChatGPT
Up to 4 team members are included. Each extra team member is $10 a month.
AI runs on your own Anthropic key, billed by Anthropic.
Questions
Good to know.
Does Varly slow down my site?
Varly loads one small script without holding up your page. The recorder only loads for visits that are recorded. Tests change only the parts they test, so your page never goes blank while it loads.
Do I need a developer?
No. You paste one snippet. For Shopify there is a step-by-step guide, and for WooCommerce a plugin that also sends your orders. Tests are built from your ideas or from what you select on your own page.
Can I keep using Google Analytics 4?
Yes. Varly can send every test to GA4 with Google’s standard event for testing tools, through Tag Manager or the Google tag.
How does the AI work, and what does it cost?
The AI runs on your own Anthropic key, so you pay Anthropic directly at their prices. It only sees the research of the site it works on.
Can I use Varly from Claude or ChatGPT?
Yes. Connect Varly and ask about heatmaps, click impact or surveys, have it write test ideas and build tests. It always asks you before anything goes live.
More answers in the help center.