Pricing and billing

Getting access

Varly is in private beta. You get an account through the waitlist: we let people in in small groups and email you when your spot is ready. Joining the waitlist is free and doesn't commit you to anything.

Price per website

Varly costs $99 per website per month. Every tool is included: heatmaps, session recordings, click impact, surveys, test ideas and A/B tests.

A website is one site you add in Varly, with its own domain, for example example.com. Subdomains such as www. or shop. are part of the same site. A shop that runs on several domains, such as example.nl and example.de, adds each domain as a separate site.

Team members

Team members are unlimited. 4 team members are included, and each extra member is $10 a month. Everyone gets a role (Owner, Editor or Viewer), and in an agency account you choose which clients each person can see. See Invite your team and choose roles.

Agencies

Agencies that manage sites for their clients pay a different price per website. You find it on the page for agencies.

AI costs

Varly's AI works with your own API key from Anthropic, OpenAI, Google Gemini, DeepSeek or Mistral. Your provider bills you directly for what you use, at their prices, so the AI is not part of the Varly price. Without a key, Varly still finds ideas with its fixed rules. See Add your own AI key.

Stopping

You can delete a site, your whole organization or your own account at any time. See Delete data.