Varly vs Mouseflow, compared
By Joost BakkerChecked on on each vendor’s own pages
The short answer
Mouseflow is a research tool with session recordings, heatmaps, funnels, form analytics and feedback surveys, with a free plan and paid plans priced by sessions (Mouseflow pricing). Its pricing page lists no A/B testing, and it stores data of EU-based customers in the EU (Mouseflow pricing, sub-processors). Varly (varly.ai), an EU-hosted CRO platform, has research tools of the same kind plus A/B tests, for one price per website, and it is in private beta.
Comparison table
Checked on 8 November 2026. Every fact about the other tool links to that vendor's own page. Mouseflow's pricing page shows its prices without a currency, so we show them as they are (Mouseflow pricing).
| Varly | Mouseflow | |
|---|---|---|
| Price | €99 per website per month, or €89 a month billed yearly. Outside Europe: $125, or $112 billed yearly. | Free: 0. Essential: 25, Advanced: 109, Premium: 319 a month, billed yearly. Enterprise: custom. Up to 35% off when you pay yearly (pricing) |
| Billing basis | Per website. One price, whatever your traffic. Yearly billing locks the price for 12 months. | By sessions a month and number of websites: Free 500 sessions and 1 site, Essential 5,000 and 1, Advanced 25,000 and 2, Premium 100,000 and 5 (pricing) |
| Can you start today? | No. Private beta with a waitlist. | Yes, on the free plan (pricing) |
| Hosting and data location | Hetzner, Germany. Cloudflare, a US company, delivers the snippet (sub-processors). | Data of EU-based customers is stored in the EU, of customers in the Americas and Oceania in the US. Google Cloud hosts it, in Belgium (EU) and Iowa (US) (sub-processors) |
| Session recordings | Built in. Recordings are kept 30 days, favorites 13 months. | On every plan. Data history: 1 month on Free, 3 on Essential, 6 on Advanced, 12 on Premium (pricing) |
| Heatmaps | Clicks, rage and dead clicks, scroll depth and viewing time | Click, scroll and geo heatmaps on Free and Essential; all types from Advanced (pricing) |
| Funnels | Built in | 1 on Free and Essential, 5 on Advanced, 10 on Premium (pricing) |
| Form analytics | Built in | From Premium (pricing) |
| On-site surveys | Built in, with orders and revenue per answer | Feedback surveys from Advanced (pricing) |
| Friction | Rage clicks and dead clicks on heatmaps; new sites also record every visit with a rage click or a JavaScript error | Friction detection on every plan; friction insights, ranking and trends from Advanced (pricing) |
| A/B testing | Built in: A/B, A/B/n, multivariate, split URL and server-side tests | Not on its pricing page (pricing) |
| AI | Varly's AI builds test variants and summarizes research. It runs on your own AI key, billed by your AI provider. | Ask Mina AI, a chat about your data, from Essential. Weekly AI insights (beta) from Premium (pricing) |
| MCP (use it from Claude or ChatGPT) | Yes. An assistant can read research, draft tests and, if you allow it, launch them. | From Premium: connect your own AI tools to your Mouseflow data, with an API key (pricing) |
| Team members | 4 included, then €10 per extra member per month | Unlimited on every plan (pricing) |
| Consent | Does nothing until your cookie banner gives consent: no cookie, no data, no recording. | You set it up: stop Mouseflow from starting on its own, then start it once the visitor consents, with your cookie banner, Google Tag Manager or custom code (Mouseflow help) |
| Script loading | Asynchronous. During a test it hides only the parts it changes, for 2.5 seconds at most. | Asynchronous (Mouseflow) |
Varly facts come from our help center: pricing, consent, privacy and GDPR, heatmaps, funnels, forms, survey results and install the snippet.
Choose Mouseflow if…
- You want a free plan with recordings, heatmaps and a funnel, for 500 sessions a month (Mouseflow pricing).
- You need to start today. The free plan is open now (Mouseflow pricing).
- You want up to 12 months of data history on Premium (Mouseflow pricing).
- You want user journeys on Enterprise (Mouseflow pricing).
- You have a large team. Every Mouseflow plan has unlimited team members (Mouseflow pricing).
- You already have a testing tool, and only need research next to it. Mouseflow is a research tool; its pricing page lists no A/B testing (Mouseflow pricing).
Choose Varly if…
- You want to test what you find, in the same tool. A/B tests sit next to your heatmaps, recordings, funnels, form analytics and surveys, in one script (install the snippet).
- You want Varly's AI to build the test. In the visual editor you describe a change and Varly's AI builds it, or you edit the page yourself (visual editor).
- You want every feature at one price, including form analytics and surveys, without moving up a plan as your traffic grows (pricing).
- You want to know which answers and clicks go with orders. Varly shows orders and revenue per survey answer (survey results) and per clicked element (click to revenue).
- You want measuring to wait for your cookie banner by default, without extra code (consent).
- You want an assistant to build tests for you. From Claude or ChatGPT you can draft tests and, with your permission, launch them (connect Claude).
When Varly is not the right choice
- You need a tool today. Varly is in private beta with a waitlist.
- You only need heatmaps and recordings, and a small free plan is enough. Mouseflow's free plan covers 500 sessions a month (Mouseflow pricing).
- You want to keep every recording longer than 30 days. Varly keeps favorites for 13 months, the rest for 30 days (privacy and GDPR).
- You test in a mobile app. Varly is web-only.
- You need data stored outside the EU. Varly stores data in Germany only.
How we checked
We checked every fact on this page on 8 November 2026 on each vendor's own pages, linked next to the fact. Varly facts come from our own help center. We left out anything we couldn't confirm on the vendor's pages. Mouseflow's pricing page shows no currency, so we didn't convert its prices (Mouseflow pricing). Prices and plans change; check the vendor's page before you buy. Varly is our own product, so read this page with that in mind. Spotted something out of date? Email support@varly.ai and we'll fix it.
More background: alternatives for heatmaps and recordings and session recordings and the GDPR.