One price per website. Whatever your traffic.
Heatmaps, recordings, surveys and A/B tests in one tool, for €99$125 a month. No visitor tiers, no sales call. These are the prices we plan to charge when we open; Varly is in private beta.
Yearly
€89$112
per website per month, billed yearly (€1,068$1,344 a year).
Your price is locked for 12 months. We plan to keep Varly this affordable, and paying yearly means it can’t go up for you during that year.
Join the waitlistIncluded for every website
- Heatmaps, session recordings and click to revenue
- Traffic & pages, funnels and site health
- On-site surveys, page review and competitor comparison
- A/B, multivariate and server-side tests
- Ideas, prioritization and test planning
- Use it from Claude, ChatGPT and other MCP assistants
- Email support when something doesn’t work
- Unlimited team members: 4 included, then €10 per extra member per month.Unlimited team members: 4 included, then $12 per extra member per month.
Not included
- An account manager or weekly strategy calls
- Someone who plans and runs your tests for you
- AI usage: that runs on your own AI key, billed by your provider
Agencies pay €89$112 per client website per month. Varly for agencies
What the same tools cost when you buy them separately.
Most tools charge by traffic, so the bill grows with your shop. Varly’s price stays the same.
25,000 sessions a month
Three separate tools
$637
$139 + $99 + $399
Varly
€99$125
60,000 sessions a month
Three separate tools
$777
$279 + $99 + $399
Varly
€99$125
100,000 sessions a month
Three separate tools
$907
$409 + $99 + $399
Varly
€99$125
Public list prices in US dollars, billed monthly, checked on November 4, 2026: Contentsquare Growth (priced by sessions), Contentsquare Voice of Customer Growth (500 responses a month) and Convert Growth (up to 100,000 tested users). Yearly billing is cheaper for all three, and free plans with limits exist, such as Microsoft Clarity. These tools also do things Varly doesn’t. The full breakdown is in our CRO tools pricing guide.
Why one flat price.
Most CRO tools price by visitors, sessions or tested users. That sounds fair until your shop grows: you use the tool the same way, and the bill goes up anyway. Leaving gets harder too, because your data and tests live there.
Software has changed. A tool like Varly costs little to run per extra visitor, so we don’t charge you for them. We’d rather have many shops and agencies paying a fair price than a few paying for an enterprise contract.
In return, Varly is the tool and nothing more. We fix what’s broken and answer how things work. You, or the specialist you work with, decide what to test.
Questions about pricing
- Does the price change when my traffic grows?
- No. You pay per website, not per visitor, session or tested user. A shop with ten times more visitors pays the same.
- What does paying yearly change?
- You pay €89 instead of €99 a month ($112 instead of $125 outside Europe), billed once a year, and your price is fixed for those 12 months.
- Why euros in Europe and dollars elsewhere?
- Varly is built and hosted in the EU and prices in euros. Customers outside Europe pay in dollars: $125 a month, or $112 a month billed yearly.
- What counts as one website?
- One domain you add in Varly, such as example.com, including subdomains like www or shop. A shop on example.nl and example.de adds two websites.
- Is AI included?
- Varly’s AI runs on your own API key from Anthropic, OpenAI, Google Gemini, DeepSeek or Mistral. Your provider bills you at their prices, and Varly adds no markup. You set a daily limit, so a busy day can’t run up the bill.
- What kind of support do I get?
- If something doesn’t work, or you’re not sure how a feature works, email us and we fix it or explain it. We don’t plan or run your tests for you. If you want that, work with a CRO specialist or an agency; they can use Varly for you.
- Can I start today?
- Varly is in private beta. Join the waitlist and we email you when your spot is ready. These are the prices we plan to charge when we open; they can still change before launch.
More in the help center: Pricing and billing.
Join the waitlist