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Practical conversion optimization.

How to find out why visitors don't buy, which ideas to test first and how to read the results. Written for shop owners, marketers and agencies, with real numbers.

Running a CRO program

Backlogs, prioritization and working with clients.

  • How to Prioritize A/B Test Ideas: PXL vs ICE vs PIE

    ICE, PIE and PXL compared on the same 10 ecommerce test ideas, plus the question all three forget: does the page have enough traffic to finish the test?

    Running a CRO program14 min read