How to Analyze Heatmaps for Ecommerce (and What to Fix)
How to read click, scroll and attention heatmaps on shop pages: how much data you need, how to segment, 5 common misreadings and page-type checklists.
Heatmaps, recordings & surveys18 min read
Practical conversion optimization.
How to find out why visitors don't buy, which ideas to test first and how to read the results. Written for shop owners, marketers and agencies, with real numbers.
Heatmaps, recordings & surveys
Find out what visitors do and why.